The curve of high pass is expanded Intel builds the fire wall high    by Keith Farren

in Technology    (submitted 2010-07-25)

" We are the major company that nobody knows. "

On January 9, in U.S.A.'s electronic consumption exhibition (CES) Have, a face in the face of the persons who surround and watch is surprised, executive vice president Steve & middot of high pass; Lun Kopf Mo laughs at oneself so. Compared with those familiar company faces, the appearance of high pass is really some rude & mdash; — This is high pass CEO Paul & middot; Jacob makes CES thematic speech for the first time.

Before this, the staple of high pass has been offering the chip of the mobile phone for production firm and supporting or collecting the patent and transferring the expenses all the time. The data display of IDC, the camp of the mobile phone chip of high pass will accept the first place still occupying this market in the whole world in 2009, its share is above 29%.

During this electronic consumption exhibition, the lofty tone of high pass has solicited a plurality of cooperative partners and in the hope of reinventing the identity. Great to reach the electricity (HTC) CEO Zhou Yong is bright to show the intellectual mobile phone NexusOne that the valley song is released newly on the lofty tone, it has used Snapdragon chip of high pass. In addition, the intelligence that Hewlett-Packard and Lenovo exhibited newly has originally adopted the high pass processor.

Steve & middot; Lun Kopf Mo does not cover up to future attempt at all, " We have increased a lot of new cooperative partners over the past two or three years. We were just absorbed in the chip of the mobile phone in the past, nowadays we entered the electronic consumer products field. " And this, it is exactly the profit acting point that the common chip giant Intel presumes newly.

The investors of Wall Street represent this transition which have an optimistic view of high pass. American report when it last network market, because of movements new of high pass, have their stocks heightened 30 securities broker of Wall Street to " Buy " Rank.

Gao Tong " Wireless " Expansion

Participate in the electronic consumption exhibition, CEO Paul & middot of high pass for the first time; Jacob electrifies the listeners with what said.

Jacob points out, the future electronic consumer products will be a mobile phone in essence. In his view, move life that wireless communication has already begun to influence people, various wireless device & mdash; — Intelligence one, e-book and digital picture frame,etc. arise at the historic moment. These apparatuses built-in mobile phone chip can be used for downloading books, connecting the miscellaneous apparatus,etc..

It is called that Jacob has introduced one which Qualcomm is launching " It is cared about that wireless " Project & mdash; — Utilize 3G wireless communication to remedy the blank space of the limited network. Delineate because of this one, he shows the application in the fields of education and medical treatment etc. of wireless network. Jacob states frankly, the company is developing a colored e-book named Mirasol. The insider speaks highly of this, think this e-book incorporates new display technology, all right display color content, it is one of the killers of a black-and-white e-book reader or is called.

" Business Weekly " writes articles to point out to this, the action of high pass is more and more offensive too, it is promoting the characteristic of the chip of the mobile phone, in order to meet demands of bigger mobile equipment, chips mostly based on Intel of these apparatuses at present.

December of 2009, Paul & middot; Jacob shows foreignly for the first time, the high pass should not only surmount the pronunciation, should surmount the mobile phone even more. But say the beginning of last year in in him, high to have an ease constipation, begin market of twists outside the chip of Mobile of overall arrangement.

Last February, in Barcelona moved the world conference, the high pass showed the Snapdragon cell-phone chip different from Intel's framework for the first time, and been used in TG01 ultrathin intellectual mobile phone of Toshiba. This initiated the industry to guess, though Snapdragon was brought into the market by the mobile phone at first at that time, but will apply to the movable termination larger, smaller than the note-book than the mobile phone subsequently.

As expected as expected, May 29, high pass and flying to think of Karl semi-conductive company to put out a series of brand-new products, named as " The intelligence one " ,So as, contend the intersection of Intel and Net surfing one of framework.

Gao Tong claims, 40 varied intelligence one, intellectual mobile phone that has 15 manufacturers at present use Snapdragon processor. Jacob emphasizes again, the production of Snapdragon processor is that the wireless communication influences the result of calculation.

The analyst of the market department of the capital of Royal Bank of Canada mark & middot; Su shows, expanding and moving the market of wireless device will help the high pass to spur the main chip business, and bring the goal stock price of high pass up to 55 dollars from 50 dollars.

But have analyst point out chip of high pass multi-place enter in the the consumption electronic products more and more too, it competes with the directness of Intel unavoidably. Analyst Flint & middot; It is called that Pasca is general, " Intel and high pass will be positive to collide" ,But " Intel is influential, it is the strength which should not be neglected at all times in any incoming person " .

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