Pattison Outdoor Advertising by jekky
History
In November 1967, the Jim Pattison Group entered the outdoor advertising industry with the acquisition of Seaboard Advertising. Seaboard was founded in 1908 as Bond & Ricketts Ltd. and was one of Canada's first outdoor advertising companies. The company named changed to Ruddy-Duker, and in 1936 it was sold to Neon Products. By 1946 the outdoor advertising portion of Neon Products business was a subsidiary company named Seaboard Advertising. By 1967, Jim Pattison had acquired all the shares of Neon Products/Seaboard and turned the public company into a private holding. Based in Burnaby, British Columbia, Seaboard served outdoor advertisers in British Columbia. The Seaboard name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
Hook Outdoor Advertising was founded as Hook Signs in Edmonton, Alberta in 1908 and incorporated as Hook Signs Ltd. in February, 1913. The company was a major supplier of store identification, display, vehicle and gold leaf signage in the early days of Edmonton. It introduced some of the first neon signs in the city 1939. In 1932, the company bought the billboards of the Ernest Willis Company in Calgary, Alberta and in 1936, the company bought the billboards of Ruddy Duker in Edmonton. Over the years the billboard advertising business overtook the display signage business until by the 1970s Hook was predominantly and outdoor advertising company. The company expanded beyond Edmonton and Calgary and by 1985 it served cities throughout the province of Alberta. The Jim Pattison Group bought the shares of Hook Signs Ltd. in 1981 and turned the company into a private holding, Hook Outdoor Advertising. The Hook name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
Gould Outdoor Advertising was founded in Midland, Ontario in 1913. The company established billboard advertising displays throughout southwestern Ontario, establishing major plants in Brantford, Kitchener/Waterloo, St. Catharines, Niagara Falls and the Tobacco Belt Towns of the region. Gould was headquartered in Brantford. The company joined Seaboard and Hook as a Jim Pattison company in 1982. Merging in 1992 with Pillar Ad, another Pattison acquisition, Gould moved beyond its established markets in southwestern Ontario and embarked on a rapid expansion program in the Greater Toronto Area. The Gould name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
The transit advertising component of Pattison Outdoor is rooted in Trans Ad, a Canadian company founded in 1912. Trans Ad was acquired by the Jim Pattison Group in 1982. In 1990, the Trans Ad name and a portion of its operations were sold, and the balance of its operations were merged with Pattison-owned Seaboard Advertising, Hook Outdoor Advertising and Publicit Metrobus. Today, Pattison provides transit advertising in the major cities of Ottawa, Thunder Bay, Winnipeg, Calgary and Edmonton as well as in a number a smaller Canadian cities.
Pattison Outdoor Advertising was formed in 1998 through the union of the existing out of home advertising companies owned by the Jim Pattison Group.
Since becoming Pattison Outdoor Advertising, the company has strengthened its presence as a national out of home advertising company. Through expansion into new markets by building or acquisitions, and growth in existing markets, the company now has traditional outdoor advertising displays in almost 300 communities from coast to coast in Canada.
Products
Pattison Outdoor Advertising inventory includes the following out of home media:
Horizontal and Vertical Poster Panels
Backlit Posters
Transit Shelter Advertising / Street Ads
Superboards
Spectaculars and Wall Murals
Bus Bench and Bike Rack Advertising
Mall Posters
Mall Banners and Custom Vinyl Displays
Transit Vehicle Exterior King and Seventy Posters
Transit Vehicle Interior Cards
Transit Exterior Vinyl Displays: SuperBuses, UltraTails, Bus Murals, Headliners
Light Rail Transit (LRT) Station Posters
Airport Exterior Displays
Airport Interior Advertising
Ferry Vessel and Terminal Advertising
Membership
Pattison Outdoor is a member of:
The Canadian Outdoor Measurement Bureau (COMB)
Advertising Standards Canada
The Outdoor Marketing Association of Canada (OMAC)
Print Measurement Bureau (PMB)
Clients
Major clients include:
Tim Hortons
Molson/Coors
Bell Mobility
Coca-Cola
KFC
Telus Mobility
McDonald's
Dairy Farmers of Canada
Pepsi
Provincial Government Lotteries
Rogers Media
Overwaitea Food Group
Microcell (Fido)
Rogers Wireless
Samsung
CTV
Corus Entertainment
CHUM Ltd.
Telus
Canadian Broadcasting Corporation
Taco Bell
Toronto Star
Transat AT
CanWest Television
Ontario Lottery & Gaming Corp.
Wendy's
Westjet
External links
Pattison Outdoor Advertising
The Jim Pattison Group
Canadian Outdoor Measurement Bureau
Advertising Standards Canada
v d e
Jim Pattison Group
People
Jim Pattison (President and CEO)
Jim Pattison Media Group
Broadcast television stations
CFJC CHAT CKPG-TV Great West Television (Joint venture with Astral Media)
Radio Stations (by call sign)
CFDV CFMY CHAT CHBW CHBZ CHDR CHLB CHPQ CHUB CHWF CIBH CIBW CIFM CJAV CJBZ CJDR CJJR CJXX CJZN CKBZ CKDV CKKN CKKQ CKLR CKLZ CKPK CKQQ CKWV
Outdoor Signs
Pattison Outdoor Advertising
Jim Pattison Food Group
Overwaitea Foods Save-On-Foods
Entertainment
Ripley Entertainment - Ripley's Believe It or Not! Attractions Guinness World Records
Categories: Advertising agencies of Canada | Jim Pattison Group
About the Author
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