Let's Talk About Squidoo and What It Can Do To Promote Your Site by Claremont Design
I guess you have already seen a webpage with a squid that have a single big eye as a logo. That page is called a Squidoo Lenses and the people who produce the pages or lenses are called "lensmasters." Squidoo is a community website that has been gaining popularity since it was launched in 2005. Members of Squidoo are allowed to create pages which are called lenses on any subject. Squidoo was developed by Seth Godin based on the principle that everyone is an expert in some area.
As of February 2009, Squidoo has 900,000 hand built lenses and it is in the top 300 most viewed in the United States. Squidoo is fast becoming the new MySpace because it addresses a real need and builds on other Web 2.0 technologies such as Flickr and YouTube. Squidoo is fast becoming popular because it allows users to create multimedia pages without learning html. The lenses you make in Squidoo can earn money on advertising and affiliate links. And it becomes a great tool in promoting websites.
Many search engine optimizers (SEO) are now employing Squidoo to attain high search engine rankings and to generate traffic. To help gain more traffic back to their homepages, marketers creates several Squidoo lenses pointing to the users to other webpage or blog. The more lenses you create, the more likely it will be picked-up by Google and other search engines. This is an effective SEO technique because Squidoo provides an excellent funnel for driving targeted traffic.
Squidoo is not strict in the use of third party advertising on the lenses created. You can promote your own website if you wish or promote your favorite affiliate product. Squidoo lenses often rank very high on search engines especially on Google, so it's a great chance to build backlinks to your primary company website.
Squidoo is free and lenses are very easy to make, you don't need knowledge in html or css to build lenses. You can have a 100% running lens in as little as 15 minutes. Plus, you can make money from your lens by using affiliate advertising with Amazon, Ebay, Google Adsense and other affiliate sites. With Squidoo it is like hitting two birds with one stone, you are promoting your site for free and making money from it at the same time.
If you are not building sites to Squidoo, you are missing one of the quickest and easiest ways to build free traffic for your website or blog and earning few dollars at the side. Go and get Squidooing!
About the Author
Claremont Design is a web design consulting company that provides a assistance to small to medium size companies. Develop and provide high quality products and services that will help business with their online objectives, from web design and SEO/SEM campaigns.
