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International Search Summit speakers to give tips on effective international search strategies to fight the recession   by Gemma Birch

in Marketing   (submitted 2009-11-10)


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There is less than two weeks left to secure a place at the International Search Summit SEO on 19th November in London, where leading speakers from the global search field will be sharing their tips for beating the recession through international search.

Taking place at the British Library, the one-day event organised by multilingual web marketing agency WebCertain will cover the most pertinent topics in global search and provide delegates with useful advice on how to get the most out of international campaigns.

Topics on the agenda include international keyword research, universal search, global brand reputation management, content management for international websites and optimising for Baidu. The sessions are all aimed at international marketers, struggling with the challenges and complexities involved in launching and running campaigns in multiple markets.

WebCertain's Andy Atkins-Krüger says," International search is increasingly important for businesses that want to grow and expand, as domestic markets don't always offer the best opportunities. ICANN's recent decision to allow non-Latin characters to appear in domain names just emphasises the how global the web is, and marketers must react to this.

"This Summit has a very strong speaker line-up. These are people who really understand international search, and their knowledge and experience could prove invaluable to delegates as they try to guide their organisations through the recession."

Speakers at the International Search Summit SEO include Bill Hunt, Global Search thought-leader and author, Peter Maxmin, Bing's Director of Search for EMEA, Massimo Burgio, Global Search Interactive and SEMPO, Bas van den Beld, Editor of SearchCowboys.com and Anne Kennedy, Founder of Beyond Ink and global search speaker. The full round-up of speakers and sessions can be found at www.internationalsearchsummit.com.

Tickets for the event are still available at £495. This is the fourth international search summit to be held at the British Library in London. Full details on both this and previous events can be found on the website.

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Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.

Clients have the opportunity to pick a one-off service from our à la carte menu such as directory submissions, keyword research, page edits, international hosting and press release distribution or they can opt for the full service option to receive an account managed, comprehensive search marketing service.

From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain's translation arm, WebCertain Translates, provides professional translations and localisation for both on- and offline projects.


About the Author

WebCertain is the one stop shop for all international search marketing needs.

Operating from just one location, WebCertain's team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.



 

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