Key Message Blunders - Part 3: Promoting Features That Do Not Provide Compelling Benefits In promoting their company or its products and services, many people choose to present their achievements rather than how they solve their market's problems. In doing this, they place unimportant distractions where a simple, relevant key ... Read more (313 words)

We ended up in the worst recession since the Great Depression because we all collectively listened to the "experts." Can we really do much worse than that on our own? I doubt it. So why not try a different approach? Try listening to your intuition when it comes to making ... Read more (534 words)

Prepare now for success in the new year. Shift your focus from tactical marketing to transformational marketing. Inject that new attitude into your PR campaign, your internet marketing, and into all of your promotional efforts. 2009 was not an easy year for most businesses. We hit the worst recession since ... Read more (359 words)

A crisis is a turning point which determines all future events. It is considered dangerous or instable. When the future existence or condition of a person, business or other entity is at stake it is very easy to focus on the impending effects rather than dealing with the actual crisis. ... Read more (562 words)

There are plenty of opportunities for crisis to occur in the world today. Possibilities range from your local community to global events that affect everyone. Everyone has heard of shooting in your home town that instilled shock and horror on the community. Unfortunately, no one is shielded from the news ... Read more (543 words)

Marketing First, let's discuss the term marketing, and start by defining what it is not (or at least, what it shouldn't be). Real marketing is not manipulative. Real marketing is not the slick used car salesman trying to rip you off. Real marketing is not trying to make a trash ... Read more (520 words)

Most Realtors understand the importance of creating a professional personal image to further their career; they spend time and money on dressing well, driving a nice car, and keeping their interactions with clients businesslike on the phone and in person. However, what some agents forget is that what they say ... Read more (416 words)

Christmas is coming soon and the high streets and shopping centres are soon going to be overtaken by thousands of UK shoppers all out buying their Christmas gifts. If you own a retail store or have businesses that could benefit this holiday season from a boost in advertising then you ... Read more (438 words)

As an entreprenuer or a business organisation you always have many ideas to promote your business. Whether you utilise advertisements on TV, internet, radio or use other media channels, or you use print media like newspapers, magazines, posters, banners, flyers, etc., the main purpose is create a name for your ... Read more (555 words)

In modern times of business and commerce, the impressions you create first matters the most than ever before. And for any business, the selection, design and look of their business stationary determines the impact of communication they are trying to make. Business stationery is your corporate face as it is ... Read more (593 words)