Twitter is growing by leaps and bounds as people begin to appreciate its clean and easy-to-use interface. Twitter, at this point, does not look like one of the many flash-in-the-pan Internet applications that we have seen in times' past. Twitter's 140 character micro-blogging platform has gained a lot of traction, ... Read more (1135 words)

Everyone knows what television commercials are, how long they are, and what the various formats and styles consist of, ranging from the hard-sell detergent ads to the soft-sell feel-good stuff. Most people, especially those addicted to late night television also recognize the standard infomercial format with the familiar over-enthusiastic host, ... Read more (1767 words)

The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the market for pay-for-performance search single-handedly and redefined how businesses market online while other search ... Read more (1790 words)

The other day a few friends and I stopped back at the office after a long day of golf. By age, the foursome spanned three unique musical eras. Pete the chef is a child of the '70's. Business partner Andy and I are products of the '80's and our fourth, ... Read more (1680 words)

The recent shakeup in Google's search results, which set the SEO (search engine optimization) community buzzing and saw tens of thousands of webmasters watch their site ranking plummet, was in many ways inevitable. Almost all SEO companies and most savvy webmasters had a fairly good handle on what Google considered ... Read more (1295 words)

It is hard to believe the all too short northern summer is almost over. In less than two weeks, kids will be going back to school and commercial webmasters will be gearing up for the autumn and winter sales seasons. This is as good a time as any, perhaps better ... Read more (1806 words)

Part 1 of this article looked at ExactSeek's free site listing options and do-it-yourself tools that enable webmasters to maximize website visibility and improve site ranking without ExactSeek input. Part 2 examines ExactSeek's new paid inclusion (PI) program and and how it stacks up against pay-per-click (PPC) offerings and the ... Read more (1188 words)

Years ago, I tried to convince my parents, who lived about three hours away from me, to install a program called PGPfone on their computer so they could call me online for free (as a bonus, it was encrypted, so nobody could eavesdrop on their lecturing me about school and ... Read more (1114 words)

By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search ... Read more (1180 words)

This article takes an in-depth look at some of the innovations introduced at ExactSeek.com (http://www.exactseek.com), including, most recently, the implementation of a unique ranking algorithm that factors in Alexa traffic data.Search engines basically cater to two audiences - webmasters and web searchers. Although there is an obvious overlap between the ... Read more (978 words)